Mexico Taxi Project. A case study

The challenge for reality based projects is telling large stories. Really unique and compelling stories that everyone can feel emotionally a part of. Stories that are immersed and then soaked in real life and that will hold the viewers as participants of them.
These type of commercials rely on the uncompromising and inflexible quest for credibility and realism: The testimonials, the reactions, the attitudes and the feelings of the participants have to be and look real, sincere and candid.
In the last few months we have produced two projects based on hidden cameras in moving vehicles: “The Commute Buster Project” for Camry and “The Mexico Taxi Project” for the Mexico Tourism Board.

October 28th, 2012