For Fabio, directing is connecting people, technologies and ideas. His life project is to entertain, whether it is with music, moving pictures or any other forms of art. Media doesn’t matter: What really matter is the story. Storytelling has to be using any platforms. The formula: create great characters and plots and the emotion will pop up.
In 2004, he was selected for the Saatchi & Saatchi’s New Director’s Showcase in Cannes, and since then he has worked with the best advertising agencies on challenging projects. Today, in addition to advertising, he directs the project for the implementation of the BlueManGroup in Brazil.
Trabulsi & Niemand
A profound knowledge of the international markets and the ability to develop transmedia narratives is the creative result of the union of this directing duo. The meeting happened when Paula Trabulsi filmed the feature film “Astro”, which gathered artists, musicians and actors from different places in the world to develop a collaborative work. Isaac Niemand was one of them. Paula has a special instinct to aggregate talents and assimilate cultures: Her refined aesthetic vision and human touch are fundamental in her narrative. Isaac is an artist with a keen visual sensibility. A Spanish raised in Berlin, he is part of the generation of directors who shoot, photograph, design, write and do not distinguish work from leisure.
Willy + Ale
Willy Biondani and Alexandre Lucas have been working together since the 90s. They have already directed many commercials as director and copywriter. Such professional synchronization, which became a great friendship, lead Willy to invite Ale to form a directing duo. The use of the symbol “+” in the duo signature clearly shows that they bring together Willy’s 20 years of experience in production and Ale’s 20 years as an agency creative. Willy is also a fashion photographer with works exhibited in Brazil and abroad, in prestigious venues such as Galérie Seltzer (Paris), Palais de Chaillot (Paris) and MASP (Sao Paulo).
Ale Lucas has worked for two decades at agencies such as DM9DDB, Ageisobar, Dentsu and Y&R. Throughout his career as a creative he won many awards, including seven Cannes Lions (3 gold).